麟气创意，有灵气的品牌与产品包装创意咨询顾问，专注于酒饮食品等领域，涵盖各类酒与茶咖水奶等饮品且涉及餐饮快销等。AI时代，麟气保留核心创念上海工作室，小而美少而精，总监滕麟洲，毕业于南京艺术学院，经历过国际4A广告，以及高校任教，百例创意设计实战，积累了20年专业经验，作品连年入选《包装作品年鉴》，且获AIIC Awards年度创意奖、ISGC金奖，有国际视野但更重视国人消费价值与中国式创新。在普遍“强策略而丑视觉”或者“无策略而强视觉”的包装行业乱相中，选择通过基于爽点的创念，贯通好卖与好看，独创“麟气 = 战略 X 创念破局 X 美感”的黄金公式，以‘一念一品牌，一念一包装’的创念逻辑为产品注入爽念。麟气切入品类产品开发，打造原创概念与视觉，以创念赋予包装「营销性感力」与情绪价值，用原创视觉为品牌竞争加杠杆，实现‘好卖又好看’的破局。

Rinch Creative, a creative consultant for brands and product packaging with an aura of innovation, specializes in the wine and food sectors and covers a wide range of products such as various wines, teas, coffee, water, milk and other beverages, and also involves fast-moving consumer goods in the catering industry, etc. In the era of AI, Rinch maintains the core of creative ideas in its Shanghai studio. It is small yet exquisite. The director, Teng Linzhou, graduated from Nanjing Arts Institute. He has experience in 4A advertising agencies and has also taught at colleges and universities. With nearly 100 creative design practices, he has accumulated 20 years of professional experience. His works have been selected year after year for the \\\"Packaging Works Yearbook\\\" and he has won the AIIC Awards Annual Creative Award and the ISGC Gold Medal. He has an international perspective but attaches more importance to the value of domestic consumption and Chinese innovation. In the chaotic situation of the packaging industry, which is generally characterized by \\\"strong strategies but poor visual designs\\\" or \\\"weak strategies but strong visual designs\\\", the company chooses to achieve both good sales performance and an appealing appearance through ideas based on unique selling points. One idea for one brand, and one idea for one package, that is: Rinch  = Strategy × Creative Idea × Breakthrough × (You may need to clarify what the last factor here is). It injects exciting creative concepts into products to enhance their aesthetic value. Rinch delves into the development of products within specific categories, creates original concepts and visual designs, makes product marketing alluring and outstanding, and provides sufficient advantages for brand competition.

Rinch Creative, a creative consultancy for brand and product packaging with an aura of inspiration, specializes in wine, food and beverage sectors, covering various wines, teas, coffee, water, milk and other beverages, as well as FMCG in the catering industry. In the AI era, Rinch maintains its core creative concepts in the Shanghai studio—small, beautiful, and lean. Director Teng Linzhou, a graduate of Nanjing Arts Institute, has experience in international 4A advertising and university teaching, with 100+ creative design projects under his belt, accumulating 20 years of professional experience. His works have been consecutively selected for the Packaging Works Yearbook and awarded the AIIC Awards Annual Creative Prize and ISGC Gold Award. With an international perspective, he places greater emphasis on domestic consumption values and Chinese-style innovation.In the chaotic packaging industry, where "strong strategies but ugly visuals" or "no strategies but flashy visuals" are common, Rinch connects marketability and aesthetics through creative ideas based on consumer delights. It has developed the golden formula "Rinch = Strategy × Creative Breakthrough × Aesthetics", injecting exciting concepts into products with the logic of "one idea for one brand, one idea for one package". By diving into category product development and creating original concepts and visuals, Rinch endows packaging with both marketing appeal and emotional value, leveraging original visuals to boost brand competition and achieve the breakthrough of "sellable and good-looking".

脱离市场营销，包装设计是不存在的。“强策略而丑视觉”，热衷PPT，或者“无策略而强视觉”，热衷投奖，诸如此类，都是不正确的方向。爱美是人的天性，而更底层的人性是趋利避害。譬如，你买酱油是因为包装精美，还是这个品牌本身让人放心？美的背后是爽点，而战略就是爽点。

真正的创意是“创念”——创意概念。以此贯通战略和美感，把爽点做得生动有趣，令人念念不忘。把外在美引向内在心智，不是“视觉锤”而是“心念锤”，可延展和推广。“创念”不仅是表面的视觉冲击，更是概念冲击，超越眼球，冲击心智。如果视觉是美容，创意就是变性——改变个性，它是品牌的基因突变、是产品的变性手术。就像“打土豪，分田地”，创意一句话就能说清楚，它是气态的、开放的、混沌的、线索的、多维的。

麟气创意方法 = 战略 X 创念破局 X 美感，说白了，就是从爽点到爽念再到爽感，从“想”到“相”！“创念”是战略和美感的转换器，基于品类独特的爽点，创造品牌概念或有趣的包装结构，然后形象化、可感化。换而言之：一念一品牌，一念一包装。

“创念”破局是戴着脚链跳舞，有变，有不变。不变是尊重用户的本能认知，如红绿灯符号之类熟悉的元素；而变，则像孙悟空72变：变巨大、变反冲、变时空。“创念”让产品关联心念，让文化私有化，如散乱的珍珠串成项链，像“盗梦空间”一样植入念头，让用户一念选购。市场内卷，AI已来，什么最贵？“创念”破局。

麟气提供酒类、茶饮、食品、连锁等品牌和产品包装全年创意咨询，用创念破局的方法打造心念锤，帮助客户布局有别于竞争对手的品牌产品营销，创造长期价值。

麟气 = 战略 X 创念破局 X 美感。

全案包括：

营销战略     创念破局

命名口号     产品开发

品牌设计     包装视觉

监制落地     广告创意

合作流程如上图（年框另谈）
www.rinch.com
公众号：麟气创意
视频号：麟气创意-滕麟洲
抖音名：麟气创意-滕麟洲
小红书：麟气创意-滕麟洲
微博：滕麟洲
QQ：287944957
ateng161@126.com
咨询总监微信：tenglinzhou

021-61101901
13817615260

上海市浦东新区祖冲之路2288弄展讯中心2号楼811室
接受预约时间：工作日13:30-17:00

所谓的“竞标与比稿“，有段子说“50%比关系，40%比廉价，10%比哪家创意最牛叉”。我们认为，即使10%比创意，一半只是在比最感性的视觉风格，客户得到一些谁都能做好的视觉排版，不出彩甚至得自己扛起创意工作，非常累，专业品牌定位、营销潜力都大打折扣、品牌定位不准隐患更大、其实是不负责任。对创意人而言，也常常是白费心血的流程陪稿、价格未定做稿、甚至忽悠盗版稿。国内传统产品买卖的惯性思维，容易让人对创意行业的性质想当然，策划创意设计，是从0到1的研发，不是从1到N的现货。4A公司有按时按次计费的做法，独立创意公司也有付费比稿提案的联合倡议（该倡议主张比稿费5-10万），但我们更主张通过专业会谈、明确营销策划目标而确定合作，也可先从小项目开始接触，再谈年框长期协议。简言之“定了做”，定金>做完>尾款。签定前免费会面咨询。定了开工创意，初稿后会充分倾听反馈并积极沟通，做到满意赢得口碑（麟气作品已获AIIC奖，且连续几年入选《包装作品年鉴》），得到出彩的爆品也请推荐我们。靠谱的创意行规在国内渐已成熟，越来越被理解，定了做才是健康愉快的打开方式：）

互联网+消费升级的时代，一二三线城市，高中低端市场混杂，一个品牌logo从5000块到50万。好比美容市场，网购面膜、美容院、微整形、私人订制、明星订制乃至变性手术都有，品质不同，价值不同。有没有创念破局价值的视觉设计价格差两倍，高级、特级设计师是一般设计师价格的数倍甚至数十数百倍，特别是产品同质化、动不动追求高大上和求新求异的今天，挑选创意水准的高低就是挑选爆点和营销实效的高低，“一分价钱一分货”，轻创意、贪便宜的事制作工厂也能干，实则得不偿失。创意创造爆品，创意创造生意，出众的创意建立品牌资产、引爆市场营销才是关键价值。相比之下，服务费实则九牛一毛。当然，这里说的创意价值并非鼓吹虚高的价格，相反，麟气同宜家理念一样，节省无效环节，不烧表面忽悠的虚头巴脑式成本，我们近百创意设计实战，积累了20年专业经验，作品连年入选《包装作品年鉴》，且获AIIC Awards设计奖、ISGC金奖，我们更要求您成功，会关注和跟踪作品在后续的营销实效，麟气只愿真抓实干，追求营销价值，您的成功才是我们的价值。询价可加微信tenglinzhou，另，真实的社会公益项目设计费大幅减免。

创意人是否与决策人直接沟通的工作效率相差3倍。创作中，大大小小的每一步选择都有无限可能，好比盖房子是先选择打什么地基最后选择铺什么瓦，先定什么后定什么自有科学流程，而客户难免设计完才准备资料或大变需求，而每一步看稿过程却当做完稿，往往流于很多误判甚至瞎指挥。艺术不是数学，没有标准答案，只有巧思营销，网传的“婆婆过多且自相矛盾和不懂行的纠结、反馈时只有喜不喜欢，没有明晰的关键问题一二三却要无限次修改”都会导致项目的拖延和停滞。定稿若总是等领导或常常强加所谓的“民主决策“，结果不是荒于“三不管地带“就是陷入四不像无个性的撕裂，术业有专攻，请相信从业多年的专家意见，其实我们比客户更纠结和完美主义，我们会倾听客户的核心关切、站在是否有利营销的立场，尽心负责的提出方案定夺的主张。合拍定会奏出美妙的乐章，期待实效合作、欣喜连连。